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GMC commercial grade trucks were also rebranded as Chevrolet commercial grade trucks, sharing an almost identical appearance with GMC products.Chevrolet continued into the 1920s, 1930s, and 1940s competing with Ford, and after the Chrysler Corporation formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three".

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After the deal was completed in 1917, Durant became president of General Motors, and Chevrolet was merged into GM as a separate division. Worth, Texas, and Oshawa, Ontario General Motors of Canada Limited.Then in the fall of that year the new 1913 model was introduced at the New York auto show.Over time, Chevrolet would use several different iterations of the bowtie logo at the same time, often using blue for passenger cars, gold for trucks, and an outline (often in red) for cars that had performance packages.Actual design work for the first Chevy, the costly Series C Classic Six, was drawn up by Etienne Planche, following instructions from Louis.The first C prototype was ready months before Chevrolet was actually incorporated.