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16 Mar

A decade ago this fall, just as social media was fracturing pop culture into a million pieces, a pair of sophomore show-runners, a start-up network, and a cast of barely of-age millennials aligned to capture one last old-fashioned teenage zeitgeist.

On the tenth anniversary of the CW’s flagship series, A decade ago this fall, just as social media was fracturing pop culture into a million pieces, a pair of sophomore show-runners, a start-up network, and a cast of barely of-age millennials aligned to capture one last old-fashioned teenage zeitgeist.

When they started to cast the show, Savage and Schwartz looked at online message boards, where fans of the book series had already decided that Lively—known at this point primarily for her role in 2005’s Lively was not completely sold, though. After the first year [of the show], it’ll quiet down.

The drama ends with another voiceover declaring: 'You may be rid of Dan Humphrey but you'll never be rid of me.

There'll always be someone on the outside wanting to get in.

magazine featured the (scantily clad) cast of the show on its cover toward the end of the first season, proclaiming in its cover headline (only semi-tongue in cheek), “BEST. EVER.”At its core, though, while the fashion and music and Lively-ness of it all no doubt drew a large swath of viewers, the central, relatable dilemmas faced by the main characters—Blair and Serena, as well as Brooklyn “lonely boy” and eventual Serena boyfriend Dan Humphrey, ostentatious bad boy and Blair soul-mate Chuck Bass, and pinup prepster Nate Archibald—were what kept people tuning in.

“Phones get updated, but the inner life of teenagers, and the things that they struggle with, are pretty timeless, regardless of what device they’re on,” Schwartz said.