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For a time, it incorporated the ABC circle logo inside its own "6" logo (just as it had done with the CBS eye in the 1950s).

Channel 6 could make a plausible claim to be not only the most-watched station in the Birmingham market, but in the entire state of Alabama, thanks in part to unusually weak competition.

WBRC-TV's signal provided at least secondary coverage as far north as Decatur and extending south to near Montgomery, and from the Mississippi border in the west to the Georgia border in the east.

The station became exclusively affiliated with ABC on September 7, 1961; on that date, channel 13 (by then known as WAPI-TV) assumed rights to CBS and NBC programming, although WBRC continued to occasionally carry certain CBS shows that WAPI chose not to carry through 1965.

In September 1950, WBRC established a coaxial cable link with fellow NBC-Du Mont affiliate WRGB (now a CBS affiliate) in Schenectady, New York, allowing the station to broadcast NBC and Du Mont network programs both live and live-to-air.

WBRC began producing live local programming that year after it converted the building that formerly housed WBRC-FM into a makeshift television studio; the station also acquired additional studio camera equipment, including shows such as Coffee Break, Supersonic Sam and Cowboy Theatre.

In 1972, Taft sold the WBRC radio stations, which changed their call letters to WERC-AM and FM.

Meanwhile, WBRC-TV had become one of ABC's strongest affiliates, a position it retained for the next quarter-century.

Storer had to sell its broadcast holdings in Birmingham after it purchased radio station WIBG (now WNTP) in Philadelphia and its television sister, WPFH (later WVUE) in Wilmington, Delaware (whose frequency is now occupied by WHYY-TV) in order to comply with the FCC's ownership limits of that time period.NBC programming subsequently moved to channel 13 (by then, using the call sign WABT); both stations, however, retained a secondary affiliation with ABC.On September 17 of that year, the WBRC stations moved to a new, much larger studio facility located on Red Mountain that was built by Storer, where channel 6 continues to operate from to this day.It also pre-empted the ABC Evening News (the forerunner to World News Tonight) from the program's debut in 1968 until August 7, 1972 (when both it and WJRT-TV in Flint, Michigan became the last two ABC affiliates to begin airing the network newscast), as well as daytime network programs at aired during the a.m. However, ABC largely brushed off the pre-emption issue, even though it would eventually become the #1 network nationwide by the late 1970s, because of WBRC's status as central Alabama's dominant station.In 1966, WBRC-TV began broadcasting local programming in color, after the station purchased two color cameras; among the first local programs to be produced in color was the Alabama Crimson Tide football coaches' program, The Bear Bryant Show (originated from CBS affiliate WCOV-TV (now also a Fox affiliate) in Montgomery, the first television station in the state to begin color broadcasts), which aired on WBRC until 1970, when it moved to WAPI-TV.